CITY STORIES | Tacos Perro
A Complete Vision.
Behind every small business is a story and the tools that they need to get started. When you eat a taco so inspiring made with commitment to only use handmade tortillas from Tijuana, this is the resulting video.
Driven taco loco to tell the true story of how Luis and Pablo started their mouthwatering steak taco truck business, I developed, directed, and edited this zany take on these entrepreneurial brothers' business origin story.
And The Chops To Pull It Off
This creative approach meant capturing how Luis and Pablo idolize their mother, and obsess over her handmade flour tortillas. I decided to tell this tale with a sprinkle of fantasy and an exaggeration to capture the pull of destiny to become the taqueros they felt they were always meant to be.
This meant drawing on my expertise skills to build a world and props that only I could pull off.
INSTACART x SPROUTS
From the Farm to Your Table
(with delivery in between)
Instacart relies on partnerships with brands to fuel its growth. In this photography campaign, Instacart teamed up with Sprouts to highlight how fresh, market-quality ingredients from Sprouts can be delivered straight to your door.
As Creative Director, the challenge of this campaign was to seamlessly blend two distinct brand identities under one cohesive narrative. The imagery had to align with the heritage of each brand while capturing the essence of every season. This campaign needed to be broad enough to represent a full year of farm-fresh ingredients and top-quality delivery service
