RODAN + FIELDS | Convention 2024
"This Year Was Glitter Cowboy"
The R+F Convention is a major annual event for Consultants, so making each year stand out is crucial. For Convention '23, we crafted a distinct visual identity with memorable and unique design elements that broke away from traditional R+F branding. And in 2023 we wore our brought our bedazzled boots to Houston.
As the Associate Creative Director, I managed the Senior Designer, Aliza Morris, and together we worked for months to bring this live event and brand activation to life. We oversaw every detail, from design and layout to collaborating with the external agency running the convention. Our involvement spanned digital and experiential activations (check out those human size shampoo bottles!), new product launches, and creating immersive product experiences.
Texas was a hoot!
Product Experience + Displays
Interactive + Digital Experiences
R+F Branding + Retro Houston Had a Baby
Stages + Live Shows
MERCURY | TechCrunch Activation
Every year TechCrunch is one of the Bay Area's biggest tech conventions, and this year Mercury Financial made some noise (or art) with this immersive physical activation. In order to visual the journey each new startup faces, we paired Mercury's vision for a path to success with the artistry of Kurt Wenner. Forcing perspective, this one of a kind art opens a portal to a new world, inviting each entrepreneur to walk with Mercury to financial freedom.
As Associate Creative Director, I led the creative vision, partnered with Kurt's team leading up to the event, and personally designed, built, and installed the vertical installation on-site.
